About Me


First of all let me introduce myself. My name is Sinead and I am a little bit obsessed with weddings. Seven years ago myself and my now husband upped and moved to Sydney Australia, we spent five years having fun in the sun when he finally popped the question, and we began planning our wedding(s) from Australia and believe me that was difficult.

"Basically I couldn't find anything I wanted online. I didn't want to buy everything off Etsy or Amazon, I was looking for an Irish supplier that I could trust" I was constantly on Pinterest clicking and pinning and going down the Pinterest rabbit hole but not finding what I was looking for. 

Wedding Couple


So along came the Big Day(s)! We were married twice (to each other!) Once in Newry Cathedral for the legal part and again with all our nearest and dearest in a humanist ceremony in Marbella, Spain.

Believe it or not, It rained on both days!! We kinda expected it in Ireland, despite it being April and luckily our Photographer Rashida Keenan had brought along a pretty white umbrella from her own wedding. The wedding in Newry was actually a secret, a total of seven guests including us had a reception in the Newforge House in Co. Armagh and then on the Monday we went back to work with no one any the wiser. 

Bride and Groom

Fast forward a month later and we jetted off the sunny Spain with our 65 guests but even in the glorious Spanish sun, we couldn't escape the weather, right in the middle of our outdoor ceremony the heavens opened and the rain started. Despite it being absolutely glorious every other day we were there.

When we got back to Ireland a week later I started The Lovely Little Label with one product, a beautiful white umbrella.

White Umbrella

Rain on Couple

Since then the business has grown and we now stock all types of Wedding and Bridal Accessories from Jewellery, to Robes, Garters & Gifts. While it's a lot of hard work my goal is not only bring you some of the loveliest accessories and bridal wear around but to make wedding planning easier and less stressful. I pick every item on the store myself and it thrills me to know that in a small way I am part of one of the most special days of your life. I firmly believe that it is the lovely little details that make you wedding and your style as unique as you are

Sinead xx


We are based in Dublin, Ireland 

Email us: hello@thelovelylittlelabel.com

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